Data systems contribute when they help clinical outcomes improve, operations run more efficiently and companies service customers more effectively. By contrast, ineffective application of data systems is counter-productive and wasteful.
Many believe Big Data’s capabilities will transform healthcare and they’re probably right. Big Data’s ability to remake industries is awe-inspiring. Big Data’s enthusiasts, however, often lose sight of this basic truth: data analytics are nothing more than a performance improvement tool. All data has noise. Big Data generates sonic booms. Big Data cannot transform healthcare until health companies get “Little Data” right.